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2017
Islington Mill, Salford, UK

 Q 
Nick Griffiths
Senior Designer at Hotel Creative
London, UK

Title: Ride Your Ponytail

I liked the object of the letter and wanted to use it as a base as it seemed a shame not to. I liked the idea of using the same material (blue plastic) but in a completely different form, so fake hair seemed fun especially with the exhibition being called ride your pony. Also like the personality of the letter form and typeface so giving it something organic/human looking like hair felt like a way of accentuating that.
Tuesday Oct 5 2021